When using our website cookies are stored on your computer, which allow us to improve your browsing experience.

Cookies are small files that are lodged on the hard drive of the user’s device when the user accesses a particular website or application for the purpose of storing information and browsing preferences, which may be disabled if you no longer wish to share such data.

In addition, we use other similar technologies such as web beacons, are also known as “Internet tags”, “Single pixel GIF’s”,  “Transparent GIF’s”  or “Invisible GIF’s”.    Web  beacons allow, when the user clicks images, to identify when someone viewed the portal or opened an email that was sent through the portal.

In addition, web beacons can be used in online advertisements that, when clicked, refer internet users to the Incepa website. This technology provides us with information about how often a page is opened and what information is queried.

We use this information to improve and personalize your browsing experience and for analytics and metrics about our visitors, both on this site and in other media.


These technologies may collect information such as: the INTERNET Protocol(IP) address, the Internet Service Provider(ISP), such as Hotmail, Yahoo, UOL or others), the browser you used when visiting our website (such as Internet Explorer or Firefox), the time you visit, and the pages visited within our website.


We use the following types of cookies and tracking technologies for the purposes listed below:

Proprietary Cookies – are cookies set by us, or on our behalf, and used on our digital platforms;

Third Party Cookies – cookies set by third parties, used outside or within the environments of our digital platforms, may have access to your device data, but may not collect your name, contact information or other personal information unless you decide to disclose your data.

Strictly Necessary Cookies – These cookies are essential for our digital platforms to work and cannot be disabled on our systems. These cookies are usually set in response to certain actions and that correspond to a service request, such as setting your privacy preferences, logging in or filling out forms. You can configure your browser to block or alert them about these cookies, but some parts of the digital platforms will not function properly. These cookies do not normally store personal data.

Performance Cookies (Analytics) – Performance cookies allow us to account for visits and traffic sources, so that we can measure and improve the performance of our digital platforms. They help us understand how our websites are being used, which websites are more or less popular, and how people navigate platforms. All information collected by this type of cookies is aggregated, which means that we are unable to identify you individually. If you do not allow these cookies, we will not know when you have visited our platforms. In some cases, these cookies may be sent to our third party service providers to help us manage these analyses.

Our website uses Google Analytics cookies. The information collected by these cookies will be transferred and stored by Google on servers in the US.

Google operates independently of Incepa, having its own privacy policy, also compatible with data protection laws, available at:

You can also prevent Google from collecting and processing data created by Cookies and related to your use of the Digital Platforms (including your IP address) by downloading and installing the respective browser plug-in of your choice:

Functionality Cookies – These Cookies allow the digital platform to offer enhanced and personalized features. They may be configured by us (incepa) or by external vendors (Third Parties), whose services we add to our pages. By not allowing these Cookies, some or all of these features may not act correctly.

Advertising Cookies (Targeting) – Targeting cookies, also known as advertising cookies, can be set through our digital platforms and by our advertising partners. They can be used by these companies to create a profile of their interests and optimize relevant ads on other websites. These cookies do not store personal information directly but are based solely on the identification of your browser and internet device. By restricting these cookies, you will have contact with less targeted advertising, but it does not mean that it will not be impacted by other advertising.

Social NetworkIng Cookies – These cookies are set by a few social media services that we have added to our digital platforms (such as Facebook, Twitter, LinkedIn) to allow you to share our content with friends and colleagues on your social networks. These cookies can track your browser by other websites and create a profile about your interests. This may affect the content and messages you see on other websites you visit. By not allowing these cookies, you may not be able to use or view these tools and/or content shared on social networks.


You can modify or refuse to collect information through cookies or other tracking technologies by actively managing the settings of your browser or mobile device.

To do so, follow the instructions provided by your browser (usually found in the “Help”, “Tools” or “Edit” sector). However, please be aware that if you refuse or disable cookies, you may lose some of the functionality of the site.

In addition, disabling a cookie or a category of cookies does not delete the cookie from your browser; you will even have to do this from your browser.

If you refuse, your information will not be tracked when you visit our website. A single cookie will be used in your browser to remind you of your preference not to be tracked.


By continuing browsing without restricting the cookies used by our website you are consenting to the processing of your information. With what you will be consenting to:

E-mail Marketing: Sending institutional marketing campaigns, newsletter, brand development and event dissemination.

Launches: Offer of products and services, through physical or digital means, as display of advertising banners on third-party portals, among other activities.

Product Registration and Feature Activation: Product registration and activation of functionality of connected devices, such as geolocation, among other features necessary for their use.

For more information, please visit our Privacy Policy, available at the


Those responsible for the processing of your Personal Data and the management of Cookies, as Controllers in Brazil, are:

  • Websites: /
  • Instagram: @incepabrasil /@roca_brasil/@rocaceramicabr
  • Facebook: /incepabrasil  / /rocalife
  •  Youtube: Roca Brasil Cerámica

For you to communicate with us or clarify questions about issues involving your personal data or this Cookie Policy, you can access our Privacy Policy or send an email to


This Privacy Policy may be updated in accordance with applicable law at any time. Therefore, we recommend that you periodically visit this page to be aware of the modifications. If you do not agree to the changes, you must immediately stop using the website and may use the contact channels to submit requests of interest to you and exercise your rights.